Spooktacular Sales: Halloween 2023 Merchandising Tips

As the spooky season approaches, it's time to conjure Halloween magic in your boutique and captivate your customers.

We know the key to successful merchandising is to create visually appealing displays that capture customer attention. Halloween offers one of the best opportunities for going beyond merchandising by tapping into the personality and spirit of your brand’s community.

Halloween is a time for celebration and self-expression, making it the perfect occasion to get creative. Read our treasure trove of merchandising tips to help you create an enchanting atmosphere to boost sales.

Create a Haunted Showcase

Transform a section of your boutique into a Halloween-themed jewelry display. Use black velvet trays or shadow boxes adorned with cobwebs and spooky props to set the scene. Arrange jewelry pieces by color, style, or Halloween motifs to entice customers to find the perfect accessory for their costumes. Don’t forget to feature statement necklaces, bracelets and earrings that add a touch of magic to customer ensembles.

Make it a Set

Encourage your customers to buy coordinated jewelry sets that can be worn together for a complete Halloween look. Make accessorizing fun and easy by arranging matching earrings, necklaces and bracelets on mannequins and fixtures. Consider offering special discounts for purchasing complete sets.

Packaging with a Twist

Enhance the overall shopping experience by embracing the power of packaging. Wrap jewelry purchases in Halloween-themed boxes or bags that reflect the spirit of the season. This small but thoughtful touch is sure to leave a lasting impression.

Stage a Collaboration

A collaboration can create buzz, expand your brand's visibility and increase foot traffic. And it can be as easy as partnering with local costume stores, makeup artists, or party planners to cross-promote each other's businesses. For example, offer a discount on a piece of jewelry or a free consultation with a local makeup artist with the purchase of a costume.

Hold a Contest

Competition always draws attention, especially when prizes are at stake. Organize a costume contest at your boutique and encourage attendees to wear their spookiest outfits. Offer discounts or jewelry as the prize. No physical storefront? No problem! Take your costume contest online by inviting customers to submit their best Halloween looks or share photos of themselves wearing jewelry from your shop. Incentive participation with rewards for the winner, like a gift card or a special discount.

Host a Halloween Trunk Show

Organize an exclusive trunk show in person or on social media to showcase Halloween-inspired merchandise. In-store: Decorate with Halloween props, offer limited edition pieces, and provide personalized styling tips to make the event memorable. Online: Share jewelry styling tips and host Instagram/Facebook live sessions where you introduce the pieces and show customers how to wear them.

As always, we’re here to help! Reach out to us if you need imagery, line sheets, or assistance creating a “Shop the Look” display for your store or online boutique.