HOW TO DECORATE YOUR BOUTIQUE WITH VALENTINE’S DAY VIBES
The season of love is approaching fast. We love…love! And, helping our boutique partners prepare for all things Valentine’s Day.
Valentine’s Day isn’t just for those in love, though. It’s also a celebration of love and friendship. Before you decorate your boutique with red and pink hearts, consider how your customers will spend the holiday. Are they primarily young singles out to meet new matches? Will they plan a Galentine’s with friends? Or are they mostly in relationships? How many will buy jewelry for themselves and as gifts?
You don’t need to create separate displays for every scenario. Our advice: choose a theme that will appeal to the majority of your customers. Start here:
ALL THE SINGLE LADIES
The LBD is a clear frontrunner for ladies attending singles events. The classic staple gives you tons of opportunities to play dress-up with festive jewelry and accessories. Build your display around vibrant colors with an assortment of earrings, necklaces, bracelets and rings that complement one another (the more she sees, the more she’ll buy). If your customers are more traditional, mix and match links and crystals. For the fashion-forward crew, put together a stacking necklace or bracelet set.