How To Decorate Your Boutique With Valentine’s Day Vibes

HOW TO DECORATE YOUR BOUTIQUE WITH VALENTINE’S DAY VIBES

The season of love is approaching fast. We love…love! And, helping our boutique partners prepare for all things Valentine’s Day.

Valentine’s Day isn’t just for those in love, though. It’s also a celebration of love and friendship. Before you decorate your boutique with red and pink hearts, consider how your customers will spend the holiday. Are they primarily young singles out to meet new matches? Will they plan a Galentine’s with friends? Or are they mostly in relationships? How many will buy jewelry for themselves and as gifts?

You don’t need to create separate displays for every scenario. Our advice: choose a theme that will appeal to the majority of your customers. Start here:

ALL THE SINGLE LADIES

The LBD is a clear frontrunner for ladies attending singles events. The classic staple gives you tons of opportunities to play dress-up with festive jewelry and accessories. Build your display around vibrant colors with an assortment of earrings, necklaces, bracelets and rings that complement one another (the more she sees, the more she’ll buy). If your customers are more traditional, mix and match links and crystals. For the fashion-forward crew, put together a stacking necklace or bracelet set.

GIRLS JUST WANNA HAVE FUN

Galentine’s is a day for girlfriend bonding. What better way to get in the spirit than with matching jewelry? Create a display with multiple colors of the same pieces, so each lady can wear her favorite hue. Consider heart silhouettes, initial jewelry or flower styles.

LOVE IS IN THE AIR

The options for date-night-out looks are virtually limitless. We suggest sticking with a collection that resonates most with your customers. Metals (gold, silver or both), crystals or pearls are perfect for elevating a black or neutral outfit. Bright colors, such as red and pink, give her a chance to add a pop of personality.

SAY IT WITH JEWELRY

Don’t forget your Valentine’s Day Gift Guide. Jewelry makes a great V-Day present, especially when it’s heart-shaped! Prominently display your gifting options near the register or on a dedicated website landing page. You want to make the shopping and purchase experience as seamless as possible, so offer gift boxes or wrapping, if feasible.