Set the Stage for Love with these Valentine’s Day Merchandising Strategies

According to the National Retail Federation, 53% of people celebrate Valentine’s Day, and 22% of those give jewelry as gifts. Try out these store merchandising ideas to entice this trove of shoppers and make them fall in love with your present selections.

Create a Love-inspired Display

Arrange Valentine themed items and gifts on a table or end cap in a prominent area of the store and adorn with splashes of red and pink signage. Keep it simple with decorations like candles, cut-out hearts, heart-shaped confetti and strings of heart garland. Turn up the romance with twinkle lights or light ropes to illuminate the display.

Use Color

A visually impressive way to remind shoppers of the holiday is to group varying shades of red, pink and white merchandise. Use a bracelet bar and earring rack to make eye-catching patterns with accessories in holiday hues. Then sprinkle in some sparkle with jewel-encrusted necklaces.

Make Gifting Easy

Take out the guesswork by building displays of your most popular “gifts for her” and “gifts for him.” To kick up the turn-key effect, showcase items above a stack of beautifully pre-wrapped boxes for customers to grab and go. This works especially well for jewelry like rings, necklaces and earrings.

Remember -- it’s More Than Romance

 “Galentine’s Day” is a trend, proving there’s room for more than romance on this holiday. Many people like to recognize everyone they love like moms, sisters and close friends, so create a display with non-romantic gifts. Think fashion accessories, statement jewelry (like an initial ring), cozy socks or coffee mugs.

Personal Gifting

While planning to treat others, many women also treat themselves on Valentine’s Day. Consider creating a display of decadent items your customers can pick up to make themselves feel special: jewelry to wear out to celebrate the holiday or indulgencies like fine chocolates or scented lotions.

Don’t Forget Your Website

Change up your website’s homepage to feature a Valentine’s Day theme, add a banner or a Valentine’s Day category on your navigation tool to direct customers to holiday items. If your website allows, add “gifts for her” and “gifts for him” sections. Drive sales by aligning all your marketing efforts so that social media posts, emails and other channels also feature these holiday promotions.

Let us help! Contact us for imagery, line sheets, or help creating a “Shop the Look” display for your store or online boutique.