A visually impressive way to remind shoppers of the holiday is to group varying shades of red, pink and white merchandise. Use a bracelet bar and earring rack to make eye-catching patterns with accessories in holiday hues. Then sprinkle in some sparkle with jewel-encrusted necklaces.

Take out the guesswork by building displays of your most popular “gifts for her” and “gifts for him.” To kick up the turn-key effect, showcase items above a stack of beautifully pre-wrapped boxes for customers to grab and go. This works especially well for jewelry like rings, necklaces and earrings.

While planning to treat others, many women also treat themselves on Valentine’s Day. Consider creating a display of decadent items your customers can pick up to make themselves feel special: jewelry to wear out to celebrate the holiday or indulgencies like fine chocolates or scented lotions.

Change up your website’s homepage to feature a Valentine’s Day theme, add a banner or a Valentine’s Day category on your navigation tool to direct customers to holiday items. If your website allows, add “gifts for her” and “gifts for him” sections. Drive sales by aligning all your marketing efforts so that social media posts, emails and other channels also feature these holiday promotions.