Star Spangled Sales: Get in the Patriotic Spirit With 4 Merchandising Tips
Memorial Day and July 4th are not only about celebrating the nation’s history but also about bringing people together in joyous festivities. From fireworks to cookouts to big sales, most of us have some way to celebrate these classic American holidays.
Your customers are likely expecting a blast of marketing campaigns from their favorite brands. To help you stand out in the crowd, follow our 4 merchandising tips to capture and captivate attention, and ramp up sales.
1. Stock Up on Red, White & Blue
Start by curating a special jewelry collection featuring red, white and blue colors, stars and stripes, and themed pendants and charms.
2. Add Sparkle & Shine
Not every patriotic customer prefers to wear jewelry that literally reflects the colors and symbols of the American flag. Attract these buyers by incorporating pieces that offer sparkle and shine and styles that complement holiday activities, such as metals, crystals and pearls.
3. Create Shoppable Looks
Showing customers how to wear and style jewelry and clothing always makes a bigger impact than simply telling them. Create displays in your boutique or imagery on your website that showcase holiday looks and demonstrate how to integrate different jewelry pieces.
4. Activate Your Displays
Sizzle & Pop
Bring the party into your store with BBQ and outdoor event paraphernalia, such as a red-and-white check tablecloth, fireworks décor, coolers, and chairs. Include outfit ideas, such as sundresses and white jeans, nautical patterns, and statement accessories.
Stars & Stripes:
Enhance your jewelry displays with patriotic-themed props and decorations to create a cohesive visual aesthetic. Consider adding items like miniature American flags, red, white, and blue balloons, and patriotic bunting. Pay attention to the layout and arrangement of your jewelry to ensure that it is visually appealing and easy for customers to browse.
Tell a Story:
Use your displays and marketing materials to tell a story about the significance of Memorial Day and July 4th. Highlight the importance of honoring the sacrifices of those who have served in the military and celebrate the values of freedom and independence. By connecting your jewelry to these meaningful themes, you can create an emotional connection with your customers and inspire them to make a purchase.
Contact Us for more product and merchandising ideas, line sheets and imagery!