Seasonally designed merchandise is difficult to sell after the holidays. Santa Claus earrings won’t have as much appeal on December 26. Unless you’re confident your customers will buy out your inventory of specialty pieces, consider stocking your boutique with more enduring styles.

But, it’s Christmas! 

We get it. Focusing on your bestsellers doesn’t mean you can’t get into the holiday spirit. Prioritize colors, like red, green and gold, and gift-worthy styles like pendants and lockets that offer a festive feel. 

Think about which colors or styles can transcend seasons, such as red for Valentine’s Day, Memorial Day and Independence Day. Green and gold pieces could be repurposed for St. Patrick’s Day, Easter and Mardis Gras.

Being easy to do business with is imperative in today’s competitive landscape. Make sure your selling channels, such as your boutique, website, emails and social media pages, reflect your current merchandise. 

There’s nothing worse than finding the perfect bracelet for a loved one, only to discover it’s out of stock or discontinued. If you do have limited supplies and predict running out of stock, suggest alternatives that may appeal to your customers and keep them shopping with you. 

Curate a gift guide or holiday collection as a way to introduce your brand, showcase new styles or colors, or highlight top sellers. Offering an incentive or discount during the holidays is always a crowd pleaser.