Get Ready for the Fourth of July: 5 Merchandising Ideas to Boost Your Sales

The Fourth of July summons that patriotic feeling in just about everyone. From fireworks to cookouts to big sales, we all have some way to celebrate this classic American holiday. Check out our tips for merchandising strategies that bring the Fourth of July to life in your store.

Red, White and Blue Displays

The obvious thematic display features red, white and blue items. Americana-inspired merchandise is always on target, but don’t stop there! Gather all your offerings in these patriotic hues and compile them into creative color displays. Incorporate clothing, jewelry, accessories and housewares. Kick your creativity up a notch by using our Lucite earring rack to assemble earrings into a flag pattern.

Star Spangled Decor

Standard party décor is an easy way to energize the patriotic theme. Think stars, stripes, flags and streamers in red, white and blue colors. Adorn front windows, the cash wrap, end cap displays and even hanging decorations from the ceiling.

BBQ Themed Display

Do you call it a BBQ or a cookout? Either way, bring the party into your store with an outdoor style set up. Drape a table in a red and white check tablecloth and display items in an open cooler. Showcase outfit ideas for a backyard event – like sundresses with oversized earrings, jean shorts, and tanks with a star necklace.

Create Outfit Essentials

The most classic American look for July 4th is as simple as jeans and a white tee. Show customers how to elevate this simple style with bright red and blue jewelry, like bangles, hoops or the beaded bracelets that are so hot this year.

Sidewalk Sale

Big sales and the Fourth of July go hand-in-hand. Draw attention inside your store with an outdoor sidewalk sale. A few racks of clothing and accessories with big and bold Fourth of July sale signage motivate window shoppers to step inside and see all you have to offer.

Get Creative

Whether they celebrate at the pool, beach or in their backyard, your customers want to look their holiday best and you can help them do it while driving star-spangled sales. Don't miss this opportunity to impress your customers with your creativity and effort. Use these tips to create eye-catching displays that invite customers to celebrate the holiday with your products. Reach out to us if you need imagery, line sheets, or help creating a “Shop the Look” display for your store or online boutique.

As always, we’re here to help! Reach out to us if you need imagery, line sheets, or assistance creating a “Shop the Look” display for your store or online boutique.