For years, women have been fed limiting “rules” about fashion, many of which just don’t apply today. Out of habit, your customers may be shopping for jewelry based on these outdated ideas. 

Here are 5 common myths debunked that you can use to educate your customers on how to break free of old notions and modernize their look.

Not all fashion jewelry is created equal. The quality of the materials plays a huge role in wearability and cost per wear. ZENZII is intentional about using premium materials that extend jewelry lifespan. All of our base metals are plated with Rhodium or 18K gold. Resin and acetate styles are made from pure, undiluted material and polished to a high-gloss finish, and our jewelry is hypoallergenic, free from nickel and lead.

Just like fine jewelry, gently cleaning fashion accessories will keep them looking beautiful longer. Provide your customers with a care card with these easy tips: 

As much as possible, avoid contact with liquids: water, lotion, hairspray, perfume cleaning products.

Forget the idea of overdoing it. More is more! Statement pieces are always in style for women who love a bold look. Empower your customers to have confidence in sporting the pieces they love, whether that means wearing a chunky necklace, choosing bright earrings or stacking bracelets up their arm.